The Indira Gandhi National Old Age Pension Scheme (IGNOAPS) is a centrally sponsored programme under the National Social Assistance Programme. It provides a monthly pension to economically vulnerable senior citizens aged 60 and above. It gives India's most financially vulnerable elders a regular income they can rely on. With India's senior population projected to grow from 10 crore in 2011 to 23 crore by 2036, the financial security that senior citizen homes in India complement through residential care, government scheme navigation support, and individualised elder care is more important than ever. Jagriti Dham by Infinity Group near Joka, Amtala, helps every eligible resident access IGNOAPS and...

A health business can offer excellent services and still struggle to reach the people who need them. Clinics, wellness brands, fitness professionals and health technology companies all face a crowded online environment, where audiences have plenty of information but limited time to decide what is trustworthy. A steady content strategy can help a business explain its value, answer practical questions and build relationships beyond its existing customer base. Start With the Questions Your Audience Actually Asks Useful marketing begins with listening. A nutrition practice might hear questions about meal planning, while a physiotherapy clinic may be asked how to return to exercise after an injury. These recurring concerns...

What seniors and families across India are beginning to understand is that the real value of independent and assisted living lies not in choosing...

Leaving the hospital after heart surgery brings relief and a new kind of worry. The team that watched your every heartbeat is no longer...